Empowering Business Growth for Technology Innovators in the UK

With over 16 years of experience, Sales Strategies Limited specialises in delivering practical, results-driven solutions for early-stage and scale-up SaaS technology companies. Serving investors, founders, and leadership teams across the UK, we focus on planning, resourcing, and executing sustainable sales and marketing strategies. By aligning operations with strategic goals, we enable businesses to achieve predictable growth, improve market positioning, and build resilient sales functions tailored to high-growth demands.

get in touch

book your call

Strategic Sales Planning for Long-Term Success

Our expertise lies in crafting sales and marketing strategies aligned with each client’s unique objectives. From defining value propositions for investors to building rigorous sales pipelines, we empower companies to overcome common barriers to growth. With tailored roadmaps, we ensure businesses remain agile and responsive to market changes, helping them achieve scalable and sustainable success.

Hands-On Support for Investors and Leadership Teams

We provide actionable insights and hands-on assistance for investors and senior leadership teams. From evaluating market readiness to coaching leadership through sales engagements, our advisory services are rooted in real-world experience. Our interventions have driven substantial revenue growth, improved team performance, and enabled seamless integration of sales with other business functions.

Proven Expertise Across Sectors

With a deep understanding of diverse industries, including Financial Services, IT, Telecoms, and eCommerce, our solutions are sector-agnostic and tailored to individual business needs. By aligning sales efforts with operational goals, we have successfully helped clients establish strategic partnerships, refine market focus, and attract top-tier talent, ensuring they are positioned for long-term growth.

Experienced
Leadership

Leverage Mark’s broad experience as an advisor to guide your business through complex growth phases.

Personalised
Growth

Strategies Gain customised consultancy from Mark, who designs bespoke strategic plans to address your unique business issues.

Track Record
of Success

Trust in Mark’s history of transforming tech companies and leading successful sales teams
to achieve tangible outcomes

Strategic Partnerships
for Growth

Take advantage of Mark’s wide network of investors, experts, and strategic partners to accelerate your growth journey.

Read what our customers have said

Matt Dyson Vice President at Likewize Support

Over a period of several months Mark helped us transform the way we go to market and sell whilst helping us reengineer the fundamental commercials of the business. Account plans have been built for key accounts whilst we have been progressing new business development. We achieved demonstrable progress in each area within a matter of months.

Tom Cahalan – CEO Aurora

Mark’s key contribution has been to help me bring more structure, customer focus and management control to all our efforts. His depth of knowledge and experience, communication skills and organisation – along with hands on front line responsibility for execution – has enabled the company to renew and build stronger long term relationships with our customers and partners. The foundation for strong growth in the future.

There have been excellent results in all areas; renewing key customers and growing the company significantly year on year, identifying and building partner relationships and developing our go to market strategy and pipeline. In a nutshell Mark has helped transform the way we engage with our key customers and partners – along with how we go to market – whilst helping reengineer the fundamental commercials of the business for long term success. We have all learnt a great deal from Mark across every aspect of the business and the Company is that much stronger as a result.

Bethan Fryer

Principal Customer Success Manager, Enterprise at Braze

Mark is an excellent leader who knows how to manage people. He is able to get himself up to speed with a new company very quickly – and knows exactly how and where to direct his energies. He is particularly skilled in knowing how to communicate to different individuals of all levels of seniority – and aligning the Sales team with the rest of the company to ensure rapid success and revenue growth. His focus and investment in Sales training – also to include the wider business- was an excellent way to ensure everyone was on the same page, as well as to monitor progress by individual in the Sales team.

From a personal point of view, Mark is an unfailingly inspiring, fair and patient mentor, who was happy to spend a lot of time with me to ensure I had a solid development plan to work to. He knows how to support and get the best out of people, without pushing too hard or asking the impossible. I learned a lot from Mark, and would be delighted to work with him again in the future.

Phil Radcliffe

Head of Delivery

Mark is an energetic and intelligent sales leader who delivers results. He is very good at coming into an organisation and quickly understanding what needs to be done to generate revenue both quickly and sustainably. With a naturally collaborative approach he made a real difference in getting everybody in sales and the wider organisation aligned around the right things to win deals and build a sustainable basis for growth.

Working for Mark was a very positive experience as he is unfailingly supportive, constructive and energetic in helping you to move deals forward. He is the best coach around complex deals I’ve worked for. He balances thought provoking questions with invaluable input whilst leaving you to get on your job.
I’d welcome the opportunity to work with Mark again

Mark Greenaway

Mark thoroughly understands how to build a solution sales strategy to add value to prospective client organisations and then coach a team to execute it, leading by example where necessary. Mark is highly professional and universally respected by my clients.

Simon Keogh – Entrepreneur

Mark is one of the best bosses for whom I have worked. From my first meeting with him, through the interview process and my subsequent responsibilities in his sales organisation, it was always clear that Mark has the skills required for successful business strategy and sales. His abilities are numerous and include dynamism, direction, collaboration, analysis and results. Mark is also very personable and cultured, which are very welcome qualities in the high-pressure environments that modern business sometimes demands and engenders.

Anthony Karakkal

Chief Business Officer at LTIMindtree, a Larsen & Toubro Group Company

Mark is one of the best coaches I have had. I can never forget the thorough interview process I went through prior to being hired, and then the no-nonsense, disciplined and focused leadership that Mark demonstrated throughout my time on his team, which generated significant revenue growth for Lucent Technologies by building strong and lasting relationships with multinational companies based in the UK. It was a pleasure to work for and learn from Mark, and I highly recommend him for senior sales Executive assignments.

Chris Marshall

Senior Consultant at Channel Enablers

Extremely effective team-builder. Out of a disparate, transactional, pan-European sales team that dealt with technicians, he built a co-ordinated, strategically focussed key account management team that was able to command the respect of C-level decision-makers in some of the world’s largest corporations.