Sales Strategies has a strong record of success for over 16 years - delivering hands on real world ‘practitioner’ experience and advice to investors (Angel, VC and PE), founders, CEOs and SLTs in high growth ‘early stage’ and ‘scale up’ SaaS technology companies across a number of emerging and established technology sectors.
Across all sectors and technologies our key focus is on the planning, resourcing and execution of credible, predictable and sustainable sales and marketing performance.
For investors - Sales Strategies delivers rapid, sector agnostic, evaluation of a company's ability to execute its 'go to market' plan.
The report provides a benchmark snapshot of where the company sits with reference to sales and marketing 'best practise' and includes recommendations on ‘investment readiness’, areas to work on, critical success factors and an overall game plan.
Post investment Sales Strategies provides hands on and/or advisory help as necessary.
For early stage/scale up companies - Sales Strategies actively assists senior leadership teams to significantly improve their marketing, sales and business performance. Reviewing, developing and implementing predictable and sustainable sales and marketing strategies along with ongoing sales pipeline and team development. We help align sales and marketing tactics and organisation to the business strategy, and focus on effective real-world actions.
History of Success
We Go the Extra Mile
Real World Experience
Our approach
Our rapid strategic review, approach, process and deliverables have been honed and developed over many engagements with ambitious high-growth technology companies. The review involves helping investors and/or senior leaders in our client firms to understand, in-depth:
- The key markets their Company needs to focus on – down to target organisations and key executives
- How to combine, focus and take technology propositions to market
- The value their organisation provides to its clients
- The essential components of a sales strategy, channel mix and sales team structure
- The focus, discipline and processes needed to execute effectively allied to their business plans.
Sales and marketing - planning for growth
We work with business leaders to design Sales and Marketing plans of action that are aligned strategically and linked operationally. These are our clients’ roadmaps to success and provide flexible, fingertip control over the implementation of sales strategies aligned with the execution of their business plans. This allows our clients to respond rapidly to changing market conditions. The following are some of the issues that Sales Strategies have helped its clients to overcome:
- Defining and delivering a value proposition for potential investors
- Defining target markets and value propositions for potential customers
- Establishing strategic relationships with key customers and partners.
- Coaching the senior leadership team through to the closure of sales engagements
- Building rigorous sale pipeline assessment and forecasting
- How to differentiate their Company and beat the competition
- Developing a direct and indirect channel strategy
- Integrating and coordinating sales activity with the rest of the business
- Defining job specifications for key sales and marketing roles
- Assessment and recruitment of top performers with close skills, experience and culture match
- Ensuring a fast start for new joiners
- Retaining and developing their best salespeople.
- Developing best practice sales operations
Challenges
Typically, our clients have some or all of the following challenges:
- A world-beating product – but, following some initial success, stagnant sales
- Poor focus, targeting and qualification of prospects
- Unreliable forecasting and sales results not meeting the business plan
- Difficulty in finding/retaining top-performing sales resource
- Inability to develop a robust and scalable sales function to support high growth
- Poor coordination between sales and other functions; marketing, service delivery, product development
